5 Tips to Help You Produce Content When Feeling Overwhelmed

It is a really common question I get in my DMs: “I don’t have time to post every day. I can’t keep up with it. How do I consistently create content and run a business?”

Now, while I will always say social media and blogging shouldn’t be something you stress over each day, keeping up with necessary tasks can feel overwhelming at times. People are often on either side of the same coin.

Either they are flooded with ideas leaving them frozen on what to publish or their creative tanks are empty with no salvation in sight.

Content is the only way for your brand and business to stand out online. Whether paid or organic, content is your ticket into people’s daily life.

The fact remains, many people struggle with creating engaging content on their pages so I thought I would share 5 easy to implement tips to make content creation a little easier.

1.) Plan 3–4 weeks ahead

Consistency is key to any content strategy. If you want to increase your brand awareness, you need to consistently post content that helps your audience get to know and love you.

That means having a content calendar in place. It’s a simple system that will help you stay on track and ensure that you’re always consistent with your social media and blog posts.

I recommend you set aside a few days at the start of each month to review all your channels, as well as your email inbox (which tends to be where most of my panic comes from).

By planning ahead of time, you’re providing yourself with a goal for the month, which means you have something to aim for when it comes to publishing new content. You can also take advantage of tools like Buffer or Hootsuite to publish regularly across all of your social media accounts at the same time.

Learn how to boost your brand awareness with this free guide.

2.) Batching Content

Make sure you have a content batching plan in place. Sit down and accomplish whatever you need to do at once, whether it’s writing, filming, or graphics. This is a more productive way of working and going into the ‘zone’ of producing content.

3.) Serialize Your Content

There is a reason why people watch shows like Ozarks or Bridgeton. The continuation of an episodic journey, a “likable” protagonist, and a compelling plot is the perfect recipe for a weekend binge.

But luckily for you, your content does not need to be so cinematic. Your focus should be on developing a series.

Entire TikTok accounts are built on one premise or topic. A creator like @Sidneyraz grew his account to nearly 2.5 million followers with “Here’s something I wish I knew before I was in my 30s…”

You can drastically reduce the time spent creating new content by having a series of quick, easy, and informative posts that you create on a regular basis. The benefits are twofold. First, there will be less work for you to do and you’ll have more time to focus on the other things that need doing in your business. Second, and perhaps more importantly, this will help your content become a consistent and reliable source of information for your readers.

Even our yearly article series “The Best Rebrands” has become a staple of our brand and something subscribers expect at the start of every year.

• Major Rebrands of 2019: Android, Zara, Warner Bros., and Facebook
• Major Rebrands of 2020: Adobe, GoDaddy, Fisher-Price & Google Workspace
• Major Rebrands of 2021: Cadillac, Meta, CIA, and Block

There are two basic types of series you can create:

Topics & Trends

This is often the best type for brands who don’t know what their niche is or who are unsure of what their audience wants from them. By sharing a consistent set of helpful tips or interesting facts with your audience, you’ll help foster trust, build a reputation, and position yourself as an authority in your field. This is also a great way to introduce your brand to new readers and sell them on subscribing to your blog.

Keyword series

In this case, you’d share useful tips each week that relate directly to certain keywords in your chosen niche. If you want to grow traffic quickly for any keyword, then this could be an effective way to use one keyword per week.

The best creators focus on creating regular, consistent content that they can publish at least once a week — and often several times a week — with bite-sized tips, ideas and information that they can share with their audience. The less time they spend thinking about what to make, the easier it is to find time for the occasional longer post that might require more work.

4.) Repurpose Content

Large corporations will frequently hire a staff of copywriters and graphic designers to produce content for them. However, if you own a small firm or work as a solopreneur, this isn’t always possible. This suggests that you must be innovative in your social media marketing.

Repurposing content is one approach to accomplish this. Yes, I truly said that! I’m not suggesting that you use the same Instagram caption every day, but consider this article as an example. I’ve included five ideas, each of which might be its own social media post. I could even do a full YouTube video detailing the series’ topic.

Seasonal content is undoubtedly something that can be reused year after year. If you’ve created seasonal YouTube videos or blog entries, those can serve as the foundation of your social media calendar for that month, relieving you of some of the burdens.

5.) Create content quickly

It’s a bit of a misnomer as every piece of content you make needs to be planned, crafted, and optimized properly in order to be effective. But that doesn’t mean it has to take forever.

Examine the platforms where you publish content… Is it articles on Medium, videos for TikTok, short Tweet burst for Twitter? Are there any apps you can use to make the process quicker? Before you may have needed to open your computer, but now mobile phones and tablets are making content creation easier every day.

Not to mention the sea of free tools and resources you can use.

Where most people get hung up on is how their content “looks”. Most people do not start their content creation journey with a 4k camera. If they did, that honestly sucks for them. How many picture-clear videos have you seen on social media that you still scrolled past?

On TikTok especially, low-quality, grainy videos get the most engagement. Do you know why? The audience on TikTok enjoys real life. The actual situations happening every day that we do not get to see. Sometimes funny and other times heartbreaking, people want to feel something real. So the next time you’re filming or writing, start with what you want to say, not what you think people want to hear. If all you have is a crummy Android camera, focus on your story, audio, and lighting in that order.

I feel that many bloggers and content creators forget that there is a process to creating good content. Everything comes from a process of what creators want to say, the information they want to share, and the experiences they have lived through.