How to Create Consistent Social Media Content

Are you unable to think of anything to post on social media and looking at a blank screen? We all struggle to come up with original content when feeling uninspired.

This is where content pillars come into action.

Consider your brand’s core themes and the subjects you are well-known for as content pillars. An excellent method to stay on brand, organize your content planning, and produce high-quality content that your audience will enjoy is by using content pillars for your social media.

Here are our best tips for developing content pillars for your business with ways to use them wisely to develop and carry out a powerful social media strategy.

What are Content Pillars

Content pillars are overarching themes that help you organize your brand message. They provide a framework for what you know and what your audience cares about, so it’s important to choose the right ones for your brand.

Content pillars vary from brand to brand, but generally, you’ll have 3–5 of them.

It will be simpler to establish yourself as an authority within your field the more you specialize in the content you will produce and share.

Every brand has different content pillars, but they often center on the main product/service you sell as well as any other relevant topics for which you have significant expertise and opinion. Make sure your content pillars don’t only include the products you offer. Constantly selling to your audience will wear them out and may even cause them to unfollow.

For example, at The Rebel Kulture, our content pillars highlight our primary specialty areas and what sets us apart from the competition. These, to mention a few, include branding, content creation, and entrepreneurship to develop innovative businesses.

Why are content pillars important?

Content pillars keep your social media focused and effective by providing a framework for creating content and a more robust social media strategy.

You will have a clear understanding of what content to create. Be able to easily diversify your content so it doesn’t feel repetitive. And never run out of things to talk about.

If you’re just getting started in the world of social media and want to do things right from the beginning, then crafting your pillars is essential!

Establishing Your Brand’s Content Pillars

Now, let’s find your content pillars! We advise beginning with a MASSIVE brainstorming session and getting more specific from there. Make a list of all the subjects you are knowledgeable about and interested in because nothing is off-limits at this point. As you brainstorm, think about the following questions:

• What are your business goals? How will content help you achieve them?
• How will you measure the success of your content (i.e. shares, saves, etc.)?
• Who are you trying to reach and what platforms are they currently on?
• What content do you have already? Does it still make sense to use?
• What main products/services do you sell?
• What content resonates the most with your audience?
• What topics are you passionate about writing and sharing?
• What are some of the most frequently asked questions customers ask?
• What differentiates you from other brands in your industry?

Start by circling the topics on your list that your audience feels are most crucial. Even if they have nothing to do with the products you offer, there is probably some connection to your target market and what makes them interested in your company. Customers are attracted to a company’s people and brand, not just the items it sells.

For instance, topics like fitness, food, travel, and fashion are all content pillars that can help you stand out from the competition and may be very appealing to your target audience. Use these wisely in your marketing to draw in your ideal customers with content that appeals to them.

When in doubt, pay attention to your viewers. Focus on your analytics to see which posts normally have the best performance. You might ask your audience a poll to find out what topics they would want to hear more about from you.

How to Plan Your Calendar with Content Pillars

Now it’s time to put your content pillars into practice with a content calendar to plan and organize the content you’ll produce.

For the major pieces of content, like blogs and daily posts, we advise scheduling them at least one month in advance. Enter any important dates and due dates so you may adjust your schedule accordingly.

For each type of content you plan, use your content pillars and alternate between them. You can even compile all of your content ideas into a list for each content pillar. Then, you have a ready-made source of fantastic ideas available to draw from when you’re feeling stuck.

To ensure that you are hitting each one throughout the week on social media, rotate through your content pillars every day. It is much simpler to prepare your content when each pillar has a designated day of the week, such as Monday for fitness, Tuesday for food, Wednesday for client testimonials, Thursday for travel, and Friday for fashion.

Your content pillars not only serve as the cornerstone of your content strategy, but they’ll also help you manage your content creation far more effectively and efficiently.

What’d you think? Which content pillars are you using for your brand? No matter how you organize your content, a thorough content strategy is the support beam that helps you rank well in search for the topics you cover most.

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